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Currently, for instance, there’s no obvious way to do it at all from the Prime Video homepage. In the years since I wrote that essay, Amazon has seemingly gone out of their way to make “browsing” less and less of a priority in the evolving Prime Video user interface. Left in the lurch are those who would like to treat the service like a digital video store, browsing up and down the aisles until they landed on something interesting. This inconvenient mode of searching, combined with the sheer amount of dreck in the Amazon library (by far the biggest pure library among the streamers), made searching for specific films the only realistic way of discovering new titles on Prime Video. Back in 2018, I wrote a long essay about the broken nature of Amazon Prime Video’s UI, and the way it haphazardly arranged films from various genres into hundreds and hundreds of pages, with award-winning quality selections often discovered 100 pages or more into a veritable no-man’s land of zero-budget garbage. In the wake of these changes, however, it may have become genuinely impossible to browse Amazon in certain ways, indicating that the streamer has all but given up on the idea that anyone would want to attempt to explore the breadth of their library.Īs suggested above, these struggles are nothing new. In addition to the library enduring one of the biggest apparent purges of content we’ve ever seen, the streamer has been tinkering with various UI changes that have only reinforced one truism that has been known to most consumers for years: Amazon Prime Video is extremely painful to use for “browsing” films. To which I can only say: Something has been decidedly afoot at Amazon Prime Video in the last few months, and it’s time to call attention to it. At Paste, we even take this a step further than most, conducting monthly updates of genre-specific lists like “the best horror movies on Netflix” or “the best sci-fi movies on HBO Max.” Suffice to say, we’re studying the contents of these film libraries very closely by default, so we’re among the first to notice when something unusual is happening. Why? Well, when you spend the amount of time we do compiling lists of the best films streaming on all the major streaming services, you can’t help but eventually know those libraries like the back of your hand. Outside of perhaps the people who work in acquisitions for major streaming services such as Netflix, Disney+ and Amazon Prime, I would hazard a guess that it’s reporters for the likes of Paste and our competitors who ultimately end up most intimately familiar with the contents of those streaming libraries.
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